1 – Digital Innovation Mindset
When the iPhone was launched in 2008, I immediately transitioned from strategic marketing to digital/mobile innovations. Since then I’ve been working internationally with tech startups on service/product strategies and marketing, and with traditional lifestyle companies on digital business transformation.
2 – Proven Leader
I have a track record building cross-functional and creative teams with collaborative cultures, inspiring and empowering them to do their greatest work.
3 – Strategy & Science Mindset
I ask the right questions, see the big picture, connect the dots, bring foresight to the table and communicate clearly a vision.
4 – Sophisticated Design Sensibility
I’m gifted with the ability to think analytically while simultaneously demonstrate deep empathy and creativity. I naturally apply a careful user centered and holistic design approach.
5 – Natural Problem Solver
I’m wired to improve things. It comes easy to me to identify critical issues and to offer best possible advise and solutions.
6 – Hungry For Greater Challenges
I have a track record of entering unknown territories and bringing in all my previous knowledge in order to connect the dots and people.
7 – Entrepreneurial Spirit
People appreciate my hands-on, creative and collaborative management spirit. In 6 months for example, I set a tech education startup up from the ground – from research to execution – while simultaneously leading the marketing strategy and managing/growing its team up to 10 people.
8 – International Network
I built a vast international network of industry experts, great talents and strategic partners from which I curate for client projects.
9 – Eleven Renowned Design Prizes
Design projects where I have been in charge of the brand strategy were rewarded with renowned design prizes.
10 – Mentor at HenkelX
I mentor the management team of Henkel – one of the world leading beauty care and adhesive player – on digital transformation and business innovation.
Since 2007 I have been consulting directly with CEOs, VPs and leading managers of lifestyle and technology companies on digital business strategy, product and technology innovation, data strategy and on brand strategy. Amongst others Vodafone, Fujitsu, Kickstarter, B-REEL, Wirecard, Ford, Canyon Bicycles and Pharmos Cosmetics.
Some say I’m ahead of my time, some say I’m an inspiring leader. I consider myself being a catalyst for companies and leading managers. I help them set a vision and partner with them on what and how to do in oder to grow und succeed with their businesses in digitally disrupted industries.
How did I get there ?
As I’m wired 50% analytical / 50% creative, studying at the University of the Arts in Berlin to then applying my trained skills in problem solving and system design on business management and innovation was definitely the best decision I have made when I left high school. I graduated from university in 2007, my final thesis was about Brand Hacking.
Directly after university I contributed strongly to setting up the strategy arm of one of Germany’s biggest owner-led brand consultancies. Back then, I was advising clients and introduced innovative research tools and user-oriented methods known as Design Thinking today. The agency ultimately benefited strongly from increased business buy-ins.
In 2009 I decided to become an independent consultant, focussing on mobile product innovations and digital business strategy, while simultaneously bringing all my user-related and strategic marketing skills into client projects. Since then I’ve been investing in growing international networks of industry experts, scientists and collaborators from a variety of different fields and industries.
I was fortunate to work for example with highly talented engineers on product strategies and implementing latest innovative digital technologies, to work with investors on business development and innovation management, with well funded startups on go-to-market strategies, or with traditional corporates on data strategies and platform businesses.
Looking back at my 11+ years of professional work experience, I’ve been diving into and practicing every important aspect of business management and innovation, and I’m able to harness insights, strategic partnerships or talent from my international networks whenever a client project today requires it.
Some say I’m ahead of the time. I consider myself being a catalyst for businesses and leading managers. I help them set the vision and partner with them on what and how to do in order to grow and succeed in digitally disrupted industries.
I Work With Leading Managers, Investors And Founders On
Digital Business Strategy
& Brand Purpose
- New revenue streams and new business development
- Scenario planning and business models
- Brand development and strategic marketing
- Business and marketing intelligence implementation
- Market-, user-, technology- and trend research of strategic importance
& Investment Opportunities
- Strategic partnerships – from research and strategy to facilitation and execution
- Innovation partnership development
- Marketing partnerships
- Investment opportunities
Digital Service /
- Commercialization of technology innovations
- Traditional products, digitally enhanced
- Data analytics and AI
- Go-to-market strategy
- Market research
„Women of 1st …“
My first strategy gig after university turned Steve Jobs into a fan of my client.
In 2008 she made MAN be the first brand to publicly claim the future of autonomous driving and smart cities as we know it today.
My first mobile app was awarded best app of the year.
The first company I built up from scratch is Germany’s first developer onsite-bootcamp, addressing the IT talent shortage.
What I Believe With Regards To Managing Businesses In Our Digital World
Your competitor today can be your partner tomorrow
Collaboration and commitment to quality and value creation wins in the end
Entrepreneurial-minded teams across the company are the daily fuel
Data-enhanced business intelligence must be by default
Flexible, modular designed IT stacks are critical in ever-increasing networked businesses
Social purpose and meaning retain digital talent
What Clients And Partners Say About Me
Whatever product idea you may have, she will instantly have amazingly detailed associations that will make your product come alive. She speaks the designers’ languages and is great with developers. This enables her to create concepts and requirements for very ambitious products, branding and marketing campaigns. Needless to say, she can also manage complex creative teams extremely well and is good in securing and keeping management buy-in.Matthaus KrzykowskiOwner Salisbury Ventures, Co-Founder XYO
I haven‘t met anyone like Nadine who can conceptualize new products/services on a strategic level, integrate growth techniques into the concept and transfer it then into engaging experiences.Joern LeograndeVP Mobile Services, Wirecard
Nadine really inspired and pushed me to explore other opportunities and generally got me to think about the future in a new way with her enthusiasm. I am extremely grateful and I hope that I can find a way to properly thank her.Fredrika BrillembourgOpera Singer and Artist
Nadine is clearly ahead of the time and an inspiring leader.Stefan GroschupfCEO, Datameer
I couldn't find a way to express what I pursue with my company. But Nadine gave my brand a clear purpose.Karl WeinholdCEO feno
Some Of My Clients
1. Get in Touch
Preferably email me and let me know who you are, what your goals and challenges are and what you have in mind to address them.
2. First Call Or Meeting
I will get in contact with you to arrange a call or a meeting. This will establish what goals you would have for a prospective collaboration, so that I can develop an initial plan on how I can assist you.
3. Initial Proposition Discussions
If you agree with this initial view, I will then create a presentation that outlines ideas and first drafts to meet your goals and how they would address your needs.
4. Partnership Kick-off Discussion
Once initial objectives have been agreed upon, discussions move to more in-depth topics. Once all parties are satisfied, our collaboration can begin.